Today, customers looking for dentists are likely to use search engines. This is why it is essential for dental practices to SEO optimize their websites. When a client in your area is looking for a great dentist, you want he or she to see your practice listed on the Google’s first page. Here are top 4 SEO tips for dentists to allow your patients find your practices online.
1. Claim Your Google Local Listing
The first and one of the most important SEO tip to implement is to get your sit listed on Google My Business and, if possible, with all other search engines as well. Even if your website is great, unless you claim your listing, clients searching for dentists won’t see your site obviously displayed. Google focuses on business owners who take their time to crank out a nice profile on Google My Business. You can also try out Bing Local and Yahoo Local as they offer similar services. While filling out your information, make sure you are accurate, thorough, and up-to-date. Always remember to update your listing in case anything about your practice changes. Here is a guide to claiming your listing.
2. Use Local Keywords
To make an SEO friendly website for your dental, always ensure to target people looking for dentists in a specific location. SEO is largely about keywords; the phrases and words people use. When searching for information online. On the other hand, don’t stress yourself about trying to rank for highly broad keywords such as “dentist” or even “Miami dentist.” People searching for a dentist in your area are usually targeting a specific neighborhood or even using the term “near me”. Always have it in mind that everyone won’t use the same keywords.
3. Ask Reviews For Your Practice
Reviews are very important, not just to reassure potential patients that you’re professional and trustworthy but also to boost up SEO. People progressively rely on sites like Yelp to get information on services. Having an outstanding yelp rating is beneficial for your practice. These listings aren’t just visible to those searching on Yelp but from also from Google. After you’ve claimed your Google for Business listing, you’ll also find Google reviews with your listing. Reviews are critical for both Search engine optimization and reputation management. Obviously, you don’t just want reviews but positive ones. Always nudge your patients to leave reviews on Google or Yelp.
4. Start a Blog
A blog on your immediately gives you a big advantage over your competition. Most dentists (and other businesses) make the mistake of listing only important business information on their site. A blog provides you with tons of content for search engines to discover. There is a huge wealth of potential topics for dentists to explore. All these will helps your site rank and boost up your authority with Google.
Search engine optimization or SEO is a term that covers everything you have to do to enhance your site’s search ranking in search engine results. This includes settings you should apply to your site (on page SEO) and techniques you can use outside the boundaries of your website to drive visitors (off page SEO).
In a nutshell, on page SEO is the process of optimizing your site to rank higher in search engine results pages (SERPs). Following are 5 on page SEO techniques that will boost your site’s rankings.
Content and keywords
Your web copy must include fresh and original content that is not copied from elsewhere. This is applicable to images and infographics you add to your content as well. Most importantly, the content should include high traffic keywords at relevant places within the web copy. Also, you need to maintain an optimum keyword density of no more than 2 to 2.5 percent.
Each and every page posted on your website should have a unique title that gives a distinct identification to the page. Give an appropriate title that specifies what the page contains. Be sure you include the keyword within the title to optimize the page title for best results.
Meta descriptions and Meta tags
While many SEO experts ignore MT, you should never forget to include Meta descriptions in your site. It is the lifeline of your site and helps search engines to list and optimize your pages. Meta tags describe the content of the page; they let search engines know what your page is meant for. Both Meta tags and Meta description should include the main keyword for better optimization.
A search engine friendly URL is paramount for higher search rankings. An ideal URL should contain no more than 255 characters. Also, you should use hyphens to separate different parts of the URL. Design a URL that is easily readable, understandable and easy to crawl by search engine spiders.
Linking to internal pages is important because it is like building your own web. While crawling the web for particular keyword search, search engine spiders will follow links they are able to find. When search spiders visit your page, they will scan your page and go if there are no links within the text. If the page has links pointing to other web pages of your site, search spiders will take into account these links too. Additionally, adding internal links is a way to tell search engines about other important pages of your site.