Search engine optimization or SEO is a term that covers everything you have to do to enhance your site’s search ranking in search engine results. This includes settings you should apply to your site (on page SEO) and techniques you can use outside the boundaries of your website to drive visitors (off page SEO).
In a nutshell, on page SEO is the process of optimizing your site to rank higher in search engine results pages (SERPs). Following are 5 on page SEO techniques that will boost your site’s rankings.
Content and keywords
Your web copy must include fresh and original content that is not copied from elsewhere. This is applicable to images and infographics you add to your content as well. Most importantly, the content should include high traffic keywords at relevant places within the web copy. Also, you need to maintain an optimum keyword density of no more than 2 to 2.5 percent.
Each and every page posted on your website should have a unique title that gives a distinct identification to the page. Give an appropriate title that specifies what the page contains. Be sure you include the keyword within the title to optimize the page title for best results.
Meta descriptions and Meta tags
While many SEO experts ignore MT, you should never forget to include Meta descriptions in your site. It is the lifeline of your site and helps search engines to list and optimize your pages. Meta tags describe the content of the page; they let search engines know what your page is meant for. Both Meta tags and Meta description should include the main keyword for better optimization.
A search engine friendly URL is paramount for higher search rankings. An ideal URL should contain no more than 255 characters. Also, you should use hyphens to separate different parts of the URL. Design a URL that is easily readable, understandable and easy to crawl by search engine spiders.
Linking to internal pages is important because it is like building your own web. While crawling the web for particular keyword search, search engine spiders will follow links they are able to find. When search spiders visit your page, they will scan your page and go if there are no links within the text. If the page has links pointing to other web pages of your site, search spiders will take into account these links too. Additionally, adding internal links is a way to tell search engines about other important pages of your site.