Today, customers looking for dentists are likely to use search engines. This is why it is essential for dental practices to SEO optimize their websites. When a client in your area is looking for a great dentist, you want he or she to see your practice listed on the Google’s first page. Here are top 4 SEO tips for dentists to allow your patients find your practices online.
1. Claim Your Google Local Listing
The first and one of the most important SEO tip to implement is to get your sit listed on Google My Business and, if possible, with all other search engines as well. Even if your website is great, unless you claim your listing, clients searching for dentists won’t see your site obviously displayed. Google focuses on business owners who take their time to crank out a nice profile on Google My Business. You can also try out Bing Local and Yahoo Local as they offer similar services. While filling out your information, make sure you are accurate, thorough, and up-to-date. Always remember to update your listing in case anything about your practice changes. Here is a guide to claiming your listing.
2. Use Local Keywords
To make an SEO friendly website for your dental, always ensure to target people looking for dentists in a specific location. SEO is largely about keywords; the phrases and words people use. When searching for information online. On the other hand, don’t stress yourself about trying to rank for highly broad keywords such as “dentist” or even “Miami dentist.” People searching for a dentist in your area are usually targeting a specific neighborhood or even using the term “near me”. Always have it in mind that everyone won’t use the same keywords.
3. Ask Reviews For Your Practice
Reviews are very important, not just to reassure potential patients that you’re professional and trustworthy but also to boost up SEO. People progressively rely on sites like Yelp to get information on services. Having an outstanding yelp rating is beneficial for your practice. These listings aren’t just visible to those searching on Yelp but from also from Google. After you’ve claimed your Google for Business listing, you’ll also find Google reviews with your listing. Reviews are critical for both Search engine optimization and reputation management. Obviously, you don’t just want reviews but positive ones. Always nudge your patients to leave reviews on Google or Yelp.
4. Start a Blog
A blog on your immediately gives you a big advantage over your competition. Most dentists (and other businesses) make the mistake of listing only important business information on their site. A blog provides you with tons of content for search engines to discover. There is a huge wealth of potential topics for dentists to explore. All these will helps your site rank and boost up your authority with Google.